Red Bull Summer Edition 2023
‘Hold my Red Bull’ #HMRB is our favorite sub Reddit dedicated to people handing off their Red Bull before they do an extreme activity. We wanted to acknowledge our loyal fanbase by building our new summer flavor campaign around the idea of holding Red Bull while you’re doing everything and anything summer.
Stop motion video
We made a stop motion social/pre-roll designed for vertical and horizontal format in one shot. Both 06 & :10 was posted on Red Bull’s personal social media and as sponsored content across IG, Facebook, Twitter (X), TikTok, YouTube, Reddit & Pinterest. We even made a summer playlist for Spotify and a summer Snap filter.
Digital banners in the Red Bull Summer Edition campaign style
We also brought #HMRB stills to Pinterest with this 2 square eye catching design that linked out to our summer playlist and micro sight.
We utilized the organic Reddit content by trolling Reddit to find our favorite user videos and surprise and delight them with free Red Bull Summer Edition.