Wiiings for your workout
Using the TikTok Duet function, Red Bull challenged our sponsored athletes to duet with different Red Bull characters to encourage the general public to do the same. This generated tons of organic engagement; users would see athletes participating and be inspired to make a duet of their own. Our unique hashtag #wiiingsforyourworkout inspired people all over TikTok to work out with the pros.
Red Bull cartoonify
We developed an interface where users can customize their own character in the iconic Red Bull cartoon style. We have different features for different occasions, so far you can make a cartoonafied character for basketball season, festival season and your summer vibe, in honor of our summer edition flavor. User can post this on their personal social media.
Red Bull battery
There are billions of smartphones in the world. They are essential for functioning in today's modern world, and checking their battery is a ritual. We partnered with Apple to update users' phones to display the Red Bull logo as the battery symbol for the month of February to promote Red Bull’s winter games. The instant brand recognition was viewed by millions all around the globe
